This can be done in any number of ways: grouping customers by the country they live in, or smaller geographical divisions, from region to city, and right down to postal code. Geographic segmentation involves segmenting your audience based on the region they live or work in. Today we’re going to do a deep-dive on geographic segmentation, and discover all the different ways your marketing can benefit from it. The premise is simple enough, but the key to successful market segmentation is understanding exactly how it can best work for you. Behavioral segmentation – grouping customers based on their past actions, like spending habits, browsing habits, and brand engagements.Geographic segmentation – grouping customers with regards to their physical location.Psychographic segmentation – grouping customers based on their personalities and interests, including beliefs, hobbies, and life goals.Demographic segmentation – grouping customers by identifiable non-character traits like age, gender, or income.There are 4 main types of market segmentation, and each offers a different way to define an audience: By breaking down your customer base into groups, you can target your resources and ensure your audience receives the messaging that is most relevant to them. There is no easier route into personalized marketing than market segmentation. Get inspired by real-world examples from industry-leading brands.
Geo 5 report how to#
Learn how to effectively use geographic segmentation in your eCommerce marketing strategy.
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